Pepsi's 349 Fiasco
There are also a tremendous price paid. In all, at least two people died, scores were injured, and 38 Pepsi trucks were damaged by the anti-Pepsi 349 movement. Some 10,000 civil and criminal cases were slapped against Pepsi. Since people generally think it was Pepsi-Cola Products Philippines that was responsible for the mix-up, PCPPI is the accused in the nearly all the cases. In none of the cases was PepsiCo sued. Pepsi has cases against it in some 100 courtrooms.
Wow, that's serious. As Jenny said, "You don't fuck with these people!"