Private Moon Exploration

ArsTechnica: Luna shall never be the same. This reminds me of The Man Who Sold The Moon.

I hate to stand in the way of progress, but I hope that whatever development we do on the Moon is unobtrusive, because I don't want to ruin the view from Earth. Maybe it all the huge moon cities could be put on the dark side. On the other hand, maybe it would be glorious to see the lights of human habitation on the moon at night, like the Earth at night.