But which time zone?

Sex sells.

CNN: Racy 'Gilligan' ad draws protest

A 60-second "director's cut" version of the clip is also available on TBS.com, but only after 10 p.m. Traffic on the Web site has doubled, to its highest level ever, according to Koonin.

But after 10 PM in which time zone?

It's always after 10 PM somewhere...