Barry Bergdoll, the chief curator of architecture and design at the Museum of Modern Art, said: “Brutalism was supposed to bring back all sorts of things like craft — the concrete wasn’t smooth, you could feel the hand of the worker there. But it was perceived in almost the exact opposite way. It’s one of the great public relations failures of all time. Most people think of Brutalist architecture literally — as aggressive, heavy, boding and forbidding.”
Maybe they shouldn’t have named it “Brutalism”?