My daughter recently got interested in LEGO, so this post is up my alley right now.
The author’s analysis shows that LEGO sets are not more expensive than that used to be on an inflation-adjusted basis. It is not true that licensing brands like Star Wars and Harry Potter has made LEGO sets more expensive. However, the top-of-the-line sets are now larger. Imperial Star Destroyer aside, the average set now contains about 300 pieces versus about 150 in the 1980s and 1990s. This contributes to the perception that LEGO sets are more expensive now.
Indeed, the author notes that LEGO sets have always been expensive. It’s a high-quality product that lasts for decades.